USPS processes and delivers an average of 429.9 million mailpieces per day as of March 4, 2021. It’s still an effective marketing tool for businesses. However, physical mail is not completely dead.

Overall, digital channels are more practical than snail/direct mail for most people who want to communicate with one another. Digital modes of communication are faster and cheaper, and they are more sustainable from an environmental perspective.

Simultaneously, the cost of sending mail pieces has increased and the expected delivery timeline for a piece of mail has gotten longer. The rise of email and instant messaging has led to snail mail’s decline. This kind of mail does include the following: However, it’s typically limited to letter-sized or flat-sized mail-it does not include packages. Snail mail includes a wide variety of mailing types.